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    52 memories for an unforgettable wedding experience

    Now I get a LOT of emails from companies with “innovative” wedding ideas and services. Some are not so original, some are downright weird and some are just inappropriate. Now recently i got an email about a fab idea from a Swiss based company 52 memories.

    The idea is based on a romantic wedding surprise tradition the founder of the company experienced in Germany myself and one that is virtually unheard of in the UK, as far as I know.

    52 memories for an unforgettable wedding experience

    For one year, 52memories will evoke the memories of the most special day in the life of two people – and makes this day unforgettable. Using the 52memories app, guests, family and friends design greeting cards with personal photos and congratulations for the wedding.

    The company then print these personal congratulations on high-quality postcards and send them to the address of the newly-weds every week during the first year of their marriage.
    So for 52 weeks, they will receive a surprise every week – on time, reliable, worldwide.

    Unique. Emotional. Tears of joy guaranteed.

    52 memories for an unforgettable wedding experience

    52memories have digitalised this idea because guests unfortunately forget to send cards after a couple of weeks… Imagine you choose the postcard to be send in week 45 ;).

    The cards are not “random postcard creatives” but designed with a self taken picture or selfie in the 52memories App.

    In the end, the guests just have to pick and save the date they want their personal card to be sent to the bridal couple.

    52memories print and ship them every week as soon as the time is right.

    I love this idea. It is such a personal and thoughtful idea. A way to banish those post wedding blues when you think all the fun of the wedding is over. you can actually prolong the whole experience for 12 months and  you never know what you are going to get. You might get something touching, a risque message from your best man, or a heartfelt message from a relative from overseas.

    Here is a short film explaining the service in a bit more detail.

    What do you think of this idea? I love it but would love to know what you think.

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